Skip to main content
MindTouch Lavacon

So You Want to be a Content Strategist

“Content strategy is about planning in advance who should be creating what kinds of content and using tools and processes to make sure you’re realizing efficiencies and getting the information to everyone who needs it.”


This article was originally published in the May 2013 issue of Intercom magazine. It is published with permission. 

One of the most interesting aspects of the technical communication field is that “technical communication” encompasses so many fields of practice. i have a session in which i identify the core competencies needed to be a technical communicator, such as critical thinking skills, design skills, project management skills, etc. (for slides to my session, see Alternate_Career_Paths.pdf). While you might use some or all of those skills as part of your job, you could easily transition into a job that specializes in one of those skills, such as a business analyst, user interface designer, or project manager. let’s add content strategist to that list. 

So You Want to be a Content Strategist

  • Was this article helpful?